All of the services listed above will be provided in the form of advice and consultancy, focused on how to build a strong experimentation culture within the business and how to successfully introduce, plan, and run experiments across the organization.
Building growth through experimentation
This is the place where experimentation, conversion & customer growth means everything.
Transforming insights into action by combining CRO, experimentation, customer psychology, and product growth strategies to optimize every step of the customer journey.
Data-Driven Insights That Drive Smarter Decisions
Many businesses struggle to understand why users drop off, where conversions are lost, or which channels actually drive meaningful growth. Without clear data, teams often rely on assumptions instead of actionable insights.
By combining analytics, behavioral data, funnel analysis, and customer insights, I help businesses uncover hidden friction points, identify missed opportunities, and make informed decisions that lead to measurable improvements across the customer journey.
User Experiences Designed to Reduce Friction
Customers don’t leave because they dislike your product, they leave because the journey feels confusing, slow, or overwhelming. Complex navigation, unclear messaging, inconsistent experiences, and unnecessary steps create friction that directly impacts conversion and customer trust.
I help businesses simplify digital experiences by improving usability, clarity, accessibility, and customer flows to create journeys that feel intuitive, engaging, and conversion-focused across every touchpoint.
Experimentation That Removes Guesswork
Too many businesses make important product and marketing decisions based on opinions instead of evidence. Without structured experimentation, it becomes difficult to understand what truly influences customer behavior and business growth.
Through rigorous A/B testing, hypothesis-driven experimentation, and continuous optimization, I help companies validate ideas faster, reduce risk, and build scalable growth strategies based on real customer behavior and measurable performance.
Discover Your Revenue Growth Opportunity
Estimate your conversion rate, revenue potential and the impact a CRO improvement could generate.
Your conversion rate
3.00%
Based on 300 conversions from 10,000 sessions.Estimated monthly revenue
€15,000
Based on an average customer value of €50.Potential revenue after CRO
€16,500
Improving your CR from 3.00% to 3.30% could generate an extra €1,500/month.Tailored pricing plans designed for you and your business
Basic
- Free conversion audit
- Page speed & performance analysis
- Tracking & analytics review
- Customer journey mapping
Premium
- Everything in Basic
- UX wireframing & journey improvements
- Heatmaps & user behavior analysis
- 2 experimentation concepts & hypotheses
- Conversion-focused recommendations & prioritization
Platinum
- Everything in Premium
- Custom experimentation framework
- Building an in-house experimentation culture
- Unlimited experimentation support & ideation
- Scalable optimization strategy for long-term growth
Free
- Free conversion audit
- Page speed & performance analysis
- Tracking & analytics review
- Customer journey mapping
Premium
- Everything in Basic
- UX wireframing & journey improvements
- Heatmaps & user behavior analysis
- 24 experimentation concepts & hypotheses
- Conversion-focused recommendations & prioritization
Platinum
- Everything in Premium
- Custom experimentation framework
- Building an in-house experimentation culture
- Unlimited experimentation support & ideation
- Scalable optimization strategy for long-term growth
Read what some of my customers are saying
Brands I’ve Optimized, Scaled & Transformed
Grow your business
Grow your business
Grow your business
Grow your business
Grow your business
Grow your business
Grow your business
Grow your business
Grow your business
Grow your business
You Made It This Far, Let Me Introduce Myself
Hi, I’m Daniel Rosca a Conversion Rate Optimization and Experimentation specialist passionate about helping businesses create better digital experiences that drive measurable growth.
With over 10 years of experience across CRO, experimentation, analytics, UX optimization, and digital growth strategy, I’ve worked on improving customer journeys, reducing friction, and building scalable experimentation frameworks for high-traffic digital products and brands.
My approach combines data-driven insights, customer psychology, experimentation, and technical implementation to help businesses make smarter decisions and create experiences that truly convert. Whether it’s optimizing acquisition funnels, improving user experiences, or building a culture of experimentation, my goal is always the same: turning insights into meaningful business impact.
I’d love to work with you and help grow your business through smarter experimentation and conversion-focused experiences.




